Category Archives: Direct Response Television

Effectiveness of Direct Response Television

Direct Response Television is an incredibly effective way to market both consumer products and services. The success of this type of campaign can easily be measured and adjusted as necessary. Since the creation of television stations, marketers have found ways … Continue reading

Posted in Direct Response Television | Tagged | Leave a comment

Successful Direct Response Television with Super Bowl slots

Many advertisers are confident in using expensive super bowl advertising time slots to place ads for their products or services. Many of these advertisers use Direct Response Television ads for these slots. DRTV ads allow companies that have paid millions … Continue reading

Posted in Direct Response Television | Tagged | Leave a comment

Brand Marketers Continue to Advertise with Direct Response Television

Direct Response Television was first created in the 1980’s. Since the introduction of this clever style of advertising, many creative marketers have found additional methods of utilizing it for products, services and lead generation efforts. Initially this type of marketing … Continue reading

Posted in Direct Response Television | Tagged | Leave a comment

History of Direct Response Television

Direct Response Television or DRTV was first introduced in the year 1984. A basic definition of this advertising method is a TV spot, seen in either short or long form, which asks the consumer to contact a company directly. This … Continue reading

Posted in Direct Response Television | Tagged | Leave a comment