Direct response marketing can produce great results when the proper techniques are applied correctly. These techniques sound simple, but can be more difficult than expected to execute. We have 3 of the top tips on how to get prospects to respond.
Tip 1: Have multiple ways to contact your company. If you have spent the time and money to create ads that get a prospective customer’s attention, you will need to have easy ways for them to reach you. Some customers will prefer not to talk to a live person over the phone while others will appreciate the direct customer service. Offering a variety of contact methods including website, phone, live web chat and other creative ways are crucial to the success of a direct marketing campaign.
Tip 2: Have a clear call to action in your ad. A call to action that is used with success regularly is to offer a free product or a special promotional price within a specific amount of time after an ad airs. This is a call to action that will work well when selling a product or a service through television, radio or email ads.
Tip 3: Don’t forget the upsale: When you have created a commercial or ad that gains response in the public, don’t simply sell the product or service that your ad mentioned. Use the time and attention of your new clients to offer them services or secondary items that complement the item that they have just purchased.
There are many techniques that are commonly used through Direct Response Marketing. But, with the variety of new technology including social media, advertisers are finding more innovative and creative ways to catch the attention of the public. Be sure that your ads work well by having multiple ways for clients to contact your company and to find out more information on your brand online.