Management Team
Steve Glick – CEO
Steve Glick is the founder and CEO of xClosure. Steve has been heavily involved in the direct response industry for over 15 years and has been the recipient of numerous awards including the Greensheet award for best self help infomercial. Prior to launching xClosure Steve was the CEO of Infinite Mind, where he was instrumental in launching the EyeQ campaign. EyeQ became a direct response phenomenon, selling nearly 1 million units and generating over $200 million in revenue.
Steve’s list of accomplishments include:
• Successfully launched 8 long form infomercials generating an average of 3 MER
• Drove $27.4 million in annual sales for a single product
• Escalated online lead generation revenue from $528,000 to $2.3 million in one year
• Reduced a products inbound return rate from 40% to 28%
• Rebounded a Radio Campaign from a 1.2 to a 4.5 MER
• Reduced an infomercial cost from $75 per call to $35 per call
• Maintained a campaign’s weekly online marketing ROI between 600-900%
• Launched and managed a web campaign producing $700,000 in weekly revenue
• Launched the Your Baby Can Read phenomenon
Michael Jensen – VP of Operations
Mike is a managing partner of xClosure. Mike has a scholastic background in engineering and economics. His extensive analytical background allows him to pinpoint problem areas in a campaign and properly manage key performance indicators to ensure success.
Mike oversees online activity levels, campaign management and overall operations. He excels in ensuring that all areas of each campaign are performing at their highest potential. Mike started his career as a sales representative for Marriott’s Vacation Club International. There he was one of the top sales representatives and received many awards for sales excellence. He joined the xClosure team in 2007.
Mike’s list of accomplishments include:
• Directed web development for DR campaigns, generating upwards of $750,000 a week in web revenue
• Instrumental in increasing the MER’s from a direct response campaign from 2.4 to 7.0
• Top performer with sales ranging from $250 – $5,000 per product
• Co-managed a floor of sales agents selling hi-profile direct response products
• Organized and managed outbound leads, developing a high skill level to increase non-order lead revenue
Tony Glick – VP of Sales and Marketing
Tony Glick is the co-founder of xClosure; he is responsible for ongoing decision-making, delegating, and the implementation of all sales and marketing strategies. Tony has exceptional marketing skills and has a profound understanding of the intricacies of the direct response industry. Tony is very adept at networking and he possesses well developed leadership qualities that have allowed him to assemble teams of salespeople who are committed and loyal to his direction. He has demonstrated unique training abilities and coached sales and marketing teams to reach very high levels of performance.
Tony began his career in sales. As a salesman he quickly gained a reputation as a hard worker and an intense competitor with a drive to be number one. As a result he found his way to the top in every organization he worked for. Tony is also a very talented speaker and motivator. He recently authored a self-help book to share his passion for life and business.
Tony’s list of accomplishments include:
• Awarded top salesmen for two years straight in an organization with 40 sales people
• Brought in clients that have generated nearly 200 million dollars in TV and Internet revenue
• Designed an incentive program for a sales organization resulting in a 150% increase in weekly sales
• Built an outbound sales organization of 60+ employees, which grossed over 8 million dollars per year
• Developed a new management structure that resulted in a 100% increase in company revenue over the first year
Ryan Gustafson – VP of Business Development
Ryan Gustafson joined xClosure in 2010. He is responsible for identifying new revenue channels and growing the business through the development and implementation of new products and business opportunities. Prior to joining xClosure, Ryan was the Director of Business Development at Bluewave Media, an online advertising network. He was also a product manager at 1800 epharmacy. Ryan has a natural talent for marketing and product development, which has resulted in substantial revenues and increased profitability for his employers and clients. He graduated from the University of Utah with a B.A. in Public Relations. In his brief time here at xClosure Ryan has successfully accomplished the following.
• Generated over 4 million in additional client revenues
• Developed and implemented an online marketing platform for xClosure clients, increasing product sales and brand awareness
• Helped raise the overall MER’s of multiple campaigns by increasing DRTV revenue 20-50%
• Increased xClosure’s net income 50 – 100% through implementation of additional revenue channels
• Created an extensive affiliate network, generating thousands of new customers for clients
For questions regarding our company please contact Tony Glick at 801.438.2135 x135