HISTORY OF INFOMERCIALS
Infomercials have come a long ways since President Regan signed an act that deregulated television in 1984; from the portable Soloflex, exercise machine, to the cuddly PillowPet pillow toy.
INFOMERCIAL TECHNIQUES
There is a formula behind every great infomercial. The goal of the infomercial is to capture the viewers attention and pitch the message in such a way that it motivates the viewer to stop whatever they are doing and pick up the phone to order the product.
  • Format
  • Testimonial approaches
  • Celebrity uses
  • Making the pitch
  • Closing Techniques
  • Product types that work well with infomercials
GLOSSARY OF TERMS & RESOURCES
The Direct Response Industry has it’s own jargon, and a specific way in which they measure success. Understanding direct response terms is an important first step for anyone seeking to learn more about the industry.
INFOMERCIAL PARODY GALLERY
Saturday Night Live has delivered many outrageous infomercial parodies over the past twenty years; from chewable pampers to Duncan Hines Brownie Husband. A look back at some of SNL’s funniest parodies.

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