xClosure’s Background

xClosure's Background

The execution of a successful marketing campaign requires the help of several organizations, each focusing on a specific facet of the campaign. A few of the key players are manufactures, fulfillment, call centers, production, merchant services, web developer, and media services. xClosure is a complete, hands-on, end to end solution with numerous vendor relationships around the globe. The company has developed and managed numerous successful campaigns from start to finish, generating revenues of over one billion dollars. xClosure’s unique approach to marketing has successfully positioned the company as one of the premier marketing and management firms in the industry.

In addition to managing key vendors, xClosure also understands how monitoring and responding to accurate financial reports can make all the difference in any campaign. xClosure offers an approach to business that involves a serious focus on business and product development, marketing, operations, e-Commerce, technology, P&L and ultimately a powerful and effective sales solution.

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xClosure's Operational Expertise

xClosure’s mission is to bring high quality products to life through direct response and online marketing campaigns. xClosure has the experience and industry connections necessary to achieve extraordinary success through its campaigns. The company provides the following:
Campaign Operations

  • Infomercial design and production
  • Technical support
  • Call center activity
  • Product fulfillment and distribution
  • Inventory control
  • Digital marketing
  • Website development
  • Vendor management
  • Sales management and training
Internal Management Functions

  • Marketing strategy development
  • Monitoring cash flow and profitability
  • Negotiating contracts with service providers
  • Negotiating contracts with vendors
  • Creating long-term international strategies
  • E-Commerce alliances
  • Trade show strategies
Marketing Channels

  • SEM and SEO
  • Affiliate marketing
  • Social media marketing – Branding
  • Lead generation
  • Outbound – domestic and International
  • Inbound – domestic and international
  • HSN and QVC
  • Sales and leadership training
  • Retail marketing
  • Radio marketing
  • Developing strategies for corporate, educational and consumer markets
  • Public relations
  • eCommerce alliances
  • International marketing
  • TV marketing
Product and Business Development

  • Organized ongoing think tank and review
  • Product development procedures
  • Manufacturing and sourcing
  • Finding competent vendors
  • Managing vendors to deadlines
  • Product testing

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